tag:blogger.com,1999:blog-90800284562812845242011-11-27T19:18:16.488-05:00It's a Woman's WebNoa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.comBlogger1151100tag:blogger.com,1999:blog-9080028456281284524.post-33039046829983644662011-01-18T13:52:00.000-05:002011-01-18T13:52:45.487-05:00

The premier venture accelerator for women-led high- growth companies, is calling for applications from UK and European start-ups to join Astia and participate in its prestigious Entrepreneur Programme, to be held in London in March 2011. Technology, Life Science and Clean Technology companies are encouraged to apply. Founded in Silicon Valley and held annually in Silicon Valley, New York, and

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com6tag:blogger.com,1999:blog-9080028456281284524.post-58659854340164593672010-10-11T07:55:00.000-04:002010-10-11T07:55:33.260-04:00

The makers of Babymate have launched a new iPhone application, Shopmate, that helps users compile their shopping lists. Although a number of competitors exist, the makers of Shopmate claim that the majority are either too simplistic or require users to add in cumbersome information, like quantities or supermarket aisle. I've been testing out Shopmate and it is quite straightforward to use while

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-59786793652092883522010-10-04T12:07:00.000-04:002010-10-04T12:07:46.459-04:00

Although this blog is primarily dedicated to online and mobile social networking for women, at times the work done by non-profits for women is so valuable that it is worthy of mention. Step Up Women’s Network is a US-based, national nonprofit membership organization dedicated to connecting and advancing women and girls. By bridging communities of professional women and underserved teen girls

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-79920736479474525612010-09-06T08:33:00.002-04:002010-09-06T08:34:26.642-04:00

Einat Naveh is a blogger based in New York City. Her mission is to find  things (mostly food) that make her smile. Check out her blog, Be Happy NYC. Why did you decide to start blogging?   I decided to begin blogging after I returned from my honeymoon July 2009 and realized I had so much extra free time in the evenings now that I had finished planning our wedding. I had also found

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-55679795297360800362010-07-23T10:45:00.000-04:002010-07-23T10:45:08.258-04:00

GetMyCloset is a recently launched site that enables users to share and swap their clothing, as well as sell both new and second-hand clothing and accessories. GetMyCloset was founded as a solution to the current shopping climate: we want to feel excited about our clothes, but have limited financial resources and are concerned about the environmental impact of creating, shipping, and packaging

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-59966469759117448542010-07-16T15:11:00.000-04:002010-07-16T15:11:28.144-04:00

A recent Sophia Mind study of  women in the Mexico, Argentina and Brazil, and Latina women in the US, revealed that female social networking users in these countries are using the Web to comment about their purchase experiences. Although the figures varied by country, up to 66% of women are talking about their purchasing experiences online (Brazil). Across the board, women were more likely to

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-54888417129018389112010-06-30T17:52:00.003-04:002010-06-30T17:56:38.482-04:00

FavRav, which launched on Monday, lets consumers find quality, trusted referrals from the people they already know. The Facebook-enabled site displays recommendations for nearby service-oriented small businesses, but only displays results from people in that user's existing network. A user's recommendation also display in their Facebook wall, providing new users with incentive to discover the

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-50739497712407240182010-06-23T10:47:00.000-04:002010-06-23T10:47:54.094-04:00

Ann Taylor LOFT's Facebook presence is a great example of social media done right. The LOFT Facebook page provides a variety of content, including photos and videos with information on trends and advice on how to wear them. They offer polls, discussion boards, fashion flipbooks, and links to their blogs and Twitter. The page's wall is filled with user comments. But where LOFT truly excels is by

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-10472315766507037632010-06-07T05:35:00.000-04:002010-06-07T05:35:13.051-04:00

Waze is a smartphone application that provides FREE crowdsourced GPS navigation for the consumer, including voice-guided turn-by-turn directions. Users can send live road reports to other users, tweet from the road, share pictures of hazards to let people know why there is a hold up, chat with other drivers, and check in to Foursquare and other location based apps. Alli Magidsohn, Waze's

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-19627441333503953412010-06-07T05:27:00.000-04:002010-06-07T05:27:45.542-04:00

My latest Mashable post, 3 Key Location Trends for Moms, is live. The post discusses the various ways that moms are integrating location-based services (LBS) into their lives. To check it out, click here.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-40400634021620008652010-06-01T09:21:00.002-04:002010-06-01T09:26:18.829-04:00

K. Emily Bond is the author of (Díga)Mama, a travel and mommy blog chronicling her move from New York City to Seville, Spain. (Díga)Mama, which translates literally to "say mom," is a thoughtful reflection on expat motherhood and life in Spain, dotted with colorful photographs and tips for travelers. In addition to (Díga)Mama, Emily has for worked for O, The Oprah Magazine, Ladies' Home Journal

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-2489266210088125662010-05-27T08:50:00.000-04:002010-05-27T08:50:08.534-04:00

London-based start-up Glö offers paperless wedding invitations, save the dates, and wedding websites for brides who "didn't say 'yes' to addressing envelopes." Glö provides brides with designs and functionality that enable them to save time, money, and trees while maintaining the customized look and feel of traditional invitations.Glö offers a broad range of designs to choose from or allows users

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-67476919828392683672010-05-18T10:04:00.000-04:002010-05-18T10:04:26.284-04:00

A recent eMarketer report featured research from Q Interactive revealed that women 88% of women would like to see more targeted advertising from brands they trust. Only 11% of women said targeted online ads were "weird" and nearly two-thirds of women said targeted ads were "cool." According to Emily Girolamo, VP Marketing and Corporate Communications at Q Interactive, "Women...are creating new

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-81337685103326339922010-05-09T18:39:00.000-04:002010-05-09T18:39:11.794-04:00

Microsoft announced Project Natal, 3D camera for Xbox 360, last September. Project Natal tracks people's motions in three dimensions and has a microphone capable of voice recognition. It is to be used as a controller-free method of playing video games, tracking the player's body movements and voice and transferring that information directly to the gaming console. Natal's hands-free

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-87677003535883338292010-04-29T10:29:00.000-04:002010-04-29T10:29:03.076-04:00

A joint study by Trendstream and Lightspeed Research, which looked at the online gaming activities of US Internet users. According to the study, 42% of women have played an online game, compared to only 36% of men. Also, 28% of women have participated in social games- casual games on social networking sites, while only 22% of men have played social games. 83% of social gamers play on Facebook,

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-12213990736259599712010-04-25T19:33:00.002-04:002010-04-27T07:35:04.323-04:00

In March 2007, Diane Prefontaine and Carla Alpert launched hangProud, a community that promotes teen girls' self-esteem and encourages them to use their power to make significant differences in their lives, communities and the world. hangProud's mission is to persuade girls away from "negative self-dialogue", embrace their individual strengths, and channel that energy into something positive.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-58610756243669368962010-04-20T13:53:00.000-04:002010-04-20T13:53:57.078-04:00

A recent eMarketer post showed evidence from HubSpot that small businesses on Twitter can double their monthly lead generation figures. The "Twitter effect" was consistent whether businesses generated 1-10, 11-50, or more than 51 leads per month, and also held across company size. The Twitter effect was stronger for businesses targeting consumers (B2C companies) than business to business (B2B)

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-9562475839194457162010-04-13T12:54:00.001-04:002010-04-13T12:54:33.294-04:00

Alice for the iPad is an interactive version of Alice in Wonderland created for Apple's newest device. The ebook is intended to be interactive- users can shake and twist their iPad to activate clever special effects. Mushrooms drop, Alice grows, cards toss and hearts fall. The Alice iPad app is targeted at kids, but the special effects are more than child's play. When graphics and movement pair

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-64495589402151466122010-04-06T08:04:00.004-04:002010-04-06T08:20:41.314-04:00

I recently interviewed the fabulous Sammy Davis, curator, stylist, and founder of Sammy Davis Vintage. Her goal is to make vintage fashion accessible to the contemporary woman. Sammy has been featured in Full Frontal Fashion, i Heart Daily, and Guest of a Guest. With so many brands and options available to the contemporary woman, why should she consider buying vintage? When you buy vintage

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com2tag:blogger.com,1999:blog-9080028456281284524.post-6111786057420240362010-03-31T13:34:00.000-04:002010-03-31T13:34:03.951-04:00

The mobile applications market is growing. According to a joint survey by DM2PRO and Quattro Wireless, 65% of publishers and marketers in North America plan to invest in mobile apps in 2010. “There are now numerous mobile apps that fill utilitarian needs, serving up informative tips and educational bits, plenty that offer pure entertainment and others that hover in between,”says eMarketer's Toby

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-38904409299965672092010-03-18T09:29:00.000-04:002010-03-18T09:29:56.533-04:00

Viv Magazine, a digital magazine aimed primarily at women, recently released a demo of their interactive cover. The demo, a collaboration with VIV, visual artists Cory Strassburger and Ming Hsuing, and Alexx Henry Photography, explores the potential that the iPad, smart phones, and tablets provide for publishers. According to Andrew Gant, the Studio Manager for Alexx Henry Photography, these new

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-13120352168783601742010-03-15T13:15:00.002-04:002010-03-15T13:23:07.295-04:00

I recently interviewed Helen Brown, Director of Catwalk Genius, an online store where consumers can buy directly from designers and invest in emerging designers' new collections. The Dublin-based site has already made quite an impression- Catwalk Genius has been featured in the Wall Street Journal and British Vogue, and Helen was named one of the Online Fashion 100. What was the inspiration

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-11142869300979626592010-03-11T14:14:00.000-05:002010-03-11T14:14:43.952-05:00

I just interviewed Lisa Maatz, Director of Public Policy and Government Relations for the American Association of University Women (AAUW) about the Paycheck Fairness Act. This morning, the US Senate Committee on Health, Education, Labor, and Pensions held a hearding on the Paycheck Fairness Act, an update of the Equal Pay Act that was signed into law by President Kennedy in 1963. The Paycheck

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-31988950554955981832010-02-25T06:27:00.000-05:002010-02-25T06:27:30.362-05:00

Statistics on microblogging are staggering. Facebook currently has 400 million users worldwide, many who update their statuses multiple times per day. Twitter announced on February 22nd that the site hit 50 million tweets per day, an exponential increase from approximately 50,000 per day in 2007. Google released Buzz, on February 9th. In only two days, it surpassed 9 million posts and comments,

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com2tag:blogger.com,1999:blog-9080028456281284524.post-37888723113173785752010-02-18T10:45:00.002-05:002010-02-18T10:49:19.701-05:00

Hila Rawet Karni is a talented jewelry designer whose works have been featured throughout the world, from Tokyo and Design Basel in Miami to Tel Aviv, Milan, and London. Combining her background in industrial design, her knowledge of origami, and her impeccable fashion sense, Hila incorporates unusual materials to create unique, wearable pieces. You are an industrial designer by trade. What

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-66573896441080613732010-02-11T13:52:00.001-05:002010-02-11T16:52:18.146-05:00

London Business School, the #1 ranked MBA by the Financial Times, will hold its 10th annual Women in Business Club Conference on Friday, March 5th, 2010. In addition to keynote speakers Helen Alexander CBE, President of CBI and Dr. Lynda Gratton, Professor of Management Practice, the conference will feature three panels to address the theme "Embracing Change in a Global Environment". 1.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com2tag:blogger.com,1999:blog-9080028456281284524.post-71538076649271332932010-02-11T13:40:00.000-05:002010-02-11T13:40:11.632-05:00

eMarketer recently released the results of a survey of online moms by EXPO, a video review site. 92% of respondents reported trusting consumer reviews' product descriptions, while only 8% trusted the description provided by the manufacturer, meaning that moms are12x more likely to trust consumers. Word of mouth also highly influenced respondents' purchasing decisions. In a list of possible

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-78641467459933278242010-02-05T10:25:00.002-05:002010-02-05T10:29:02.679-05:00

Apple's announcement of the iPad, a half inch think, 9.7-inch touch screen tablet, has sparked a wave of controversy. It was featured in multiple Mashable and Tech Crunch posts, grazed the cover of the Economist, and Stephen Colbert presented with it at the Grammy's. It has been touted as an iPod steriods, a netbook killer, and an e-reader competitor. One thing is certain: The iPad is a game

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-4208001717580159682010-01-28T11:55:00.000-05:002010-01-28T11:55:21.978-05:00

A recent eMarketer report revealed that women in the United Kingdom are more likely to have a social networking site profile than men. A study by the UK Office of Communications found that 42% of women had social networking profiles in 2009, compared to only 34% of men. The change is particularly drastic compared to 2007, when women and men were almost equal, at 22% and 21%, respectively. This is

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com2tag:blogger.com,1999:blog-9080028456281284524.post-4907964596046500552010-01-26T09:44:00.002-05:002010-01-29T18:57:12.096-05:00

Below is the transcipt of my interview with Tammy Tibbetts, founder of She's The First, a media campaign that promotes the importance of educating girls who would otherwise not have the opportunity to go to school. Tammy discussed the importance of education, her mantra of "style and substance" and how social media sets the groundwork for non-profit organizations.  Tell me about She's the

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-49241674652275995232010-01-20T06:47:00.000-05:002010-01-20T06:47:54.378-05:00

Forrester recently released the latest version of their social technographics report, a ladder-shaped classification of online social behavior. The original report, released over two years ago, included six categories (ignoring inactives, those who did not participate in social media). At the bottom of the ladder, spectators observed social media (blogs, reviews, etc.) without participating, and

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-11416276982765094242010-01-14T09:31:00.000-05:002010-01-14T09:31:23.785-05:00

The 7.0 magnitude earthquake in Haiti has left an untold number of dead in one of the Western Hemisphere's poorest countries. Want to help? Mashable created a list of ways to donate. Check it out here.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-24013966544826172622010-01-14T09:25:00.000-05:002010-01-14T09:25:53.608-05:00

The Avon brand is the archetype of traditional grass-roots marketing. And according to a recent article in the New York Times, Avon has been expanding their grass-roots business model to the youth and young adult market with their brand Mark.  Avon's attempt to reach the youth market focuses on three key components: A celebrity spokeswoman, Lauren Conrad, former star of MTV's reality show "The

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-71427808668907598372010-01-11T07:07:00.000-05:002010-01-11T07:07:17.226-05:00

Thank you WE Magazine for including me in their 101 Women Bloggers to Watch in 2010 list. Webutantes was selected out of hundreds of entries in a list that included Fresh eVenture and Geek Girlfriends, as well as some amazing non-technology related blogs. Some of my personal favorites are: Fabulously Broke in the City A city girl provides personal finance advice for women Tout-est-des-roses  

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com3tag:blogger.com,1999:blog-9080028456281284524.post-26377444940685279072010-01-04T19:57:00.000-05:002010-01-04T19:57:38.860-05:00

For those of you based in Europe, early bird tickets are available for the London Technology Summit, which will take place on February 19th, 2010. The theme of the conference, sponsored by London Business School, is entitled "New Models for a New Decade" and panels will include:New Models for Real Value: How Companies Can Be Game Changers New Models for Social Networking: Can Advertising Support

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com2tag:blogger.com,1999:blog-9080028456281284524.post-494486803327614182010-01-04T13:49:00.000-05:002010-01-04T13:49:15.245-05:00

eMarketer recently reported on SheSpeak's Annual Social Media Survey about women's online behavior. Here are the highlights: 80% of female Internet users have become fans of a product or brands on a social networking site 72% of women have learned about or joined a group around new brands or products 50% bought a product because of a social network. 30% of female Internet users look at social

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-26194241046743733062009-12-22T14:36:00.000-05:002009-12-22T14:36:52.120-05:00

My latest guest post for Mashable, The Top 2009 Social Media Trends for Moms, went live today. Check it out here. Feel free to comment below or directly on Mashable's site.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-88401347025881627472009-12-20T20:42:00.002-05:002009-12-20T20:43:38.699-05:00

Greystripe's Q3 Mobile Advertising Insights Report provides the most recent data about a little studied demographic: the iPhone mom. According to Greystripe, "the iPhone has greatly altered the mobile application user demographic" whereas in the past mothers were not "a group that advertisers could readily reach through mobile applications." Currently, however, "the iPhone Mom is now a common and

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com11tag:blogger.com,1999:blog-9080028456281284524.post-22151220163201918812009-12-09T15:07:00.000-05:002009-12-09T15:07:09.624-05:00

I recently interviewed design expert Kristan Cunningham, host of HGTV’s “Design on a Dime” and frequent contributor to the “Rachel Ray Show” about design tips, her favorite online resources, and how social media has changed her life. Special thanks to Raymour & Flanigan for coordinating. Full disclosure: Raymour & Flanigan contacted me to promote their collaboration with Kristan. I received no

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-52104264048827905682009-12-07T09:56:00.001-05:002009-12-07T09:57:01.618-05:00

With the smart phone battle underway, the US mobile Internet population is increasingly drastically. eMarketer estimates that 29.2% of mobile phone users log on to the Internet from their phones at least once a month, up from 22.3% last year. According to  BIA/Kelsey and ConStat, many of those qualify as “heavy” users—those who go online via mobile more than 10 times per week. And their online

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-54924831527201942492009-11-23T08:05:00.000-05:002009-11-23T08:32:49.676-05:00

Some key elements of a successful social media campaign are engagement, relevance and uniqueness. Two major brands have adopted that philosophy in their latest Facebook Page campaigns. Clorox Clean Up and Toys R Us are reaching out to moms through charitable programs. Although these companies have traditionally been involved in sponsoring clothing drives and donating to children's programs,

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-69675336624345917082009-11-09T16:02:00.000-05:002009-11-09T16:33:11.254-05:00

I have been eyeing various incarnations of Herve Leger's bandage dress for over a year now, checking Saks and Net-a-Porter's websites regularly, and trying it on in several boutiques.And every time, I almost make the purchase, but in the end, I can't justify the $1500 price tag. I had almost given up on my dream of surprising my boyfriend in what is often considered the sexiest dress of the

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com3tag:blogger.com,1999:blog-9080028456281284524.post-46324985494523357922009-10-29T20:31:00.000-04:002009-11-01T19:27:09.262-05:00

Andrea Wyn Schall has spent more than a decade planning some of the biggest A-list parties in Hollywood, including the Screen Actors Guild Awards®. She is the author of Budget Bash – Simply Fabulous Events on a Budget.The holidays are fast approaching and before we know it, another year will have passed us by. So before the year’s end, why not celebrate the present with friends and family at a

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-53974061197983568672009-10-25T17:54:00.000-04:002009-10-25T18:07:49.843-04:00

Industry blog Inside Facebook recently released the August 2009 statistics for the #1 social networking site. According to Nielsen, Facebook's had than 87 million US visitors during the month of June, compared with less than 63 million US MySpace visitors that month. Women continue to take the lead on Facebook as 45.4 million women make up 57% of the site's visitors. As Facebook continues to grow

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-15646862766254936992009-10-15T17:51:00.000-04:002009-10-15T18:17:49.934-04:00

Do you love Etsy but live in Europe? MyEHive is an online marketplace for handmade goods for the UK & Ireland. And although MyEhive is a global marketplace, it encourages sourcing lo cally to help create wealth in communities for a durable future. Its focus on the UK market makes it an attractive alternative to Etsy for European artisans and buyers.The site offers a variety of handmade items,

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-38340188326437507402009-10-12T15:04:00.000-04:002009-10-12T15:24:25.662-04:00

Online marketing firm Prospectiv recently conducted a consumer survey targeting women online. The study, which surveyed over 1000 women, found that relevancy is crucial when it comes to marketing communications online. The results also pointed to some key differences between women with children and those without.Some of the highlights:Women want to see information that is relevant to their

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-53733272118390849672009-09-28T16:29:00.001-04:002009-09-28T16:39:33.608-04:00

DailyWorth wants to change the way women view money. Their goal is to "deliver practical tips, empowering ideas and the occasional kick in the pants" via their daily email, community, and blog.Founder Amanda Steinberg created DailyWorth because "No one is going to fix financial inequity for women. We have to recognize our own self-worth, ask for higher salaries, invest more aggressively, and

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-20805468378014953722009-09-24T17:20:00.000-04:002009-09-24T17:33:34.604-04:00

Remember the days when social networking was a male dominated activity, particularly for older demographics? According to Inside Facebook's latest figures, those days are long gone. The August 2009 breakdown of US Facebook users revealed women outnumbered men by at least 1.2 million in every age demographic.While those results were obvious for the 13-17, 18-25, and 26-34 year old categories, they

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-13598028426079007332009-09-21T10:06:00.000-04:002009-09-21T10:27:59.346-04:00

According to the Financial Times, luxury brand Burberry is planning to launch a social networking website next month. The site, Artofthetrench.com, will primarily feature users who send in pictures of themselves wearing or using Burberry.Angela Ahrendts, Burberry's chief executive, said about the site: “These might not even be customers yet. Or they may be a customer for a bottle of fragrance or

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-83302695934068144692009-09-16T11:30:00.000-04:002009-09-16T11:50:56.229-04:00

McKinsey & Company released the results of a global survey in the McKinsey Quarterly. The survey polled companies about the effectiveness of "Web 2.0" tools and their impact, both within the company and externally. The study revealed that many technologies were not only useful in relationship building with clients and external partners, but also with employees.Internally, video sharing was the

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-6556095775997421302009-09-11T06:25:00.000-04:002009-09-11T12:51:42.589-04:00

As part of my blogger interview series, I connected with Jessie Weiss, one of the founders of the Germany-based fashion blog Les Mads. Les Mads is published in both English and German, and is highly regarded as one of Europe's top fashion blogs.What is unique about fashion in Germany? Is there a difference German and other European style bloggers? Well actually Germany is a bit slower when it

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-46036961618599030212009-09-08T18:51:00.000-04:002009-09-08T19:00:48.602-04:00

As a follow-up to my Mashable post on How To: Plan a Wedding on the Web, I've posted some additional wedding planning information.Wedding planning can be overwhelming, especially when considering the price tag. With so many details to take care of and options to choose from, it’s no wonder that there are professional wedding planners to coordinate their dream wedding. But for couples on a budget

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-46922526206254786032009-09-08T07:25:00.000-04:002009-09-08T09:00:44.775-04:00

OkTrends, the official blog for online dating site OkCupid, recently posted some interesting data about response rates. Their post "How To Get People To Reply To Your Messages In Online Dating, Part I" suggests that techniques should vary for men and women.They posted a graph comparing the percentage of replies and conversations men received when contacting women, based on message length. On the

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-76419785388225019792009-08-31T10:54:00.000-04:002009-08-31T11:15:43.188-04:00

Social media analytics provider Sysomos recently released a report on Twitter entitled “An In-Depth Look Inside the Twitter World." The report revealed some interesting, and surprising, data about the microblogging site.Twitter has seen impressive growth this past year. According to the report, 72.5% of all users joined Twitter between January and May of this year. 53% are women, and 81% are

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-29706267573106885232009-08-24T17:42:00.000-04:002009-08-24T18:24:38.265-04:00

Personal branding guru Dan Schawbel recently wrote a Business Week article about leveraging social media for marketing purposes. Although the article focused on personal branding, Schwabel highlighted points that could be used for professional brands as well.Some of his key points (revised for corporations) to leveraging social media are:Create a goal-based strategyConnect with passionate

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-28523530038020969692009-08-17T12:58:00.000-04:002009-08-17T13:30:20.544-04:00

The results of a research study (sponsored by the social network ShesConnected) were posted in a recent eMarketer bulletin. Participants were recruited through various social networks, who were encouraged to pass it along to their friends. The survey results provided much-needed data about the habits and preferences of female social networkers.59% of respondents log onto social networks multiple

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-46892416697376820862009-08-12T12:26:00.000-04:002009-08-12T13:15:25.600-04:00

Allykatzz.com, the social network of tween girl research firm AK Tweens, is holding the National Tween Girl Summit on October 10, 2009 in Washington, D.C. It is free for girls 9-14; teen girls 15 and up can register to volunteer.It would be easy to dismiss the Summit as a ploy to get valuable market research information from teen girls and shower them with goodies from sponsors. Indeed, the

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-43909594070200753072009-08-10T18:48:00.000-04:002009-08-10T19:02:48.377-04:00

Lane Bryant, one of biggest names in plus-sized fashion, recently launched an online community, the Inside Curve. The community offers simple but effective features such as profiles, photos, and groups. Members will also receive fashion tips and information on trends, as well as coupons, promotions, and exclusive savings.Says Jay Dunn, Vice President of Marketing, "We're hoping to provide a

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-68818779639191088302009-08-05T17:00:00.000-04:002009-08-05T17:11:17.179-04:00

A recent report from TNS and The Conference Board revealed that women are more social on and offline than their male counterparts. According to the survey, almost half (48%) of the female respondents visited social networking sites, compared with 37.6% of men. This is the second year in a row that approximately 10% more women than men reported visiting social networks. 43% of all respondents (US

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-90604487466141365122009-08-03T13:31:00.000-04:002009-08-03T14:10:25.960-04:00

European wedding site Zankyou provides a variety of services for soon-to-be married couples and their guests. Zankyou enables couples to create private, personal wedding websites that not only keep guests informed about the ceremony but also solicit their input in a fun, non-obligitory way. The wedding pages go beyond providing ceremony information and directions-leaving room for nearby

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-22994554679503626612009-07-31T16:38:00.000-04:002009-07-31T17:12:19.012-04:00

According to a recently released Pew Internet report, the audience for video-sharing websites is growing, and women are an increasingly large part of the trend. The amount of online video viewers, who use sites like YouTube and Google Video, has nearly doubled since 2006. 62% of adult internet users have used these sites, up from 33% in December 2006.The adoption of online video continues to grow

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-21361938674499053482009-07-28T23:25:00.000-04:002009-07-31T17:12:57.467-04:00

Consumer Internet Barometer from TNS and The Conference Board recently surveyed adults in the US to answer the question: "Why tweet?"According to their results, women use Twitter primarily for social purposes. 48.4% use the service to keep in touch with friends and 29.4% to update their status. Although men also listed keeping in touch with friends as their primary goal, they were more interested

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-68774303696589620972009-07-27T18:48:00.000-04:002009-07-27T19:06:48.983-04:00

Lifestyle and home entertaining guru Martha Stewart was quoted today on The Daily Beast as a Twitter fan. Stewart discusses at length her preference for Twitter over Facebook, as well as what she's seen as a better ROI for her company through Twitter.“I just love it so much more than Facebook,” says Stewart. “First of all, you don’t have to spend any time on it, and, second of all, you reach a

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-11236580461646294082009-07-22T18:02:00.000-04:002009-07-23T00:02:16.644-04:00

I read two interesting articles this week, one from Jason Falls' blog and the other from Harvard Business' Conversation Starter, both focusing on the need for more critical thinking and out of the box designing for social media strategies. Now that social media has moved out of the woodwork, companies (and marketers) are becoming increasingly more formulaic in the creation and implementation of

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-39972846226028374962009-07-21T01:18:00.000-04:002009-07-21T01:24:23.362-04:00

As part of my new interview series with top bloggers, I asked top fashion blogger Jackie Dixon of ShowMeYourWardrobe 3 questions. Below are her responses:What was the original inspiration for your blog?To put it simply: real style, and by that I mean how real people (and not models on a catwalk or a celebrity on the cover of a magazine dressed by someone else) put together a look. I am a stylist

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-8386695421230120342009-07-17T14:04:00.000-04:002009-07-17T14:26:49.016-04:00

A recently released Nielson Online NetView report reveals that, among US children ages 2-11, Internet usage is practically equal. Since 2004, the breakdown of male versus female US Internet users has been almost evenly split. Over the past five years, time children spent on a PC also increased, by 63%. Boys have been spending more time on a computer than girls, but girls view more Webpages.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-10490189296625654982009-07-15T21:11:00.000-04:002009-07-15T21:57:56.192-04:00

San Francisco based Women 2.0 is an organization committed to increasing the number of women entrepreneurs starting high growth ventures by providing the resources, network, and knowledge for the launch and growth of their company. In addition to sponsoring conferences and an annual business plan pitch competition, Women 2.0 offers an insightful "In Conversation" interview series with successful

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-11992829645966098692009-07-12T21:14:00.001-04:002009-07-15T22:17:23.017-04:00

Seventeen recently elicited the help of 10 teenage beauty experts. The girls, all in their teens or early twenties, post their makeup tips on YouTube. Seventeen enlisted the girls for their Beauty Smarties series, which featured step by step tips in their August issue, as well as how-to videos on Seventeen's website. Seventeen did a great job of selecting girls who not only have varied tastes but

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-28484855086081470022009-07-07T21:44:00.000-04:002009-07-14T21:48:00.817-04:00

I recently interviewed the MyHeritage Director of Marketing, Mario Ruckh. MyHeritage is a social network for families that, among other things, allows users to create family trees and connect with relatives in a private, personal way.Can you provide a brief overview of the company?MyHeritage was started in 2003 by Gilad Japhet. We initially started as a software program for building family trees.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-75809441954634594082009-07-05T16:20:00.000-04:002009-07-05T17:09:57.195-04:00

After attending the Metropolitan Museum's Model as Muse exhibit, I decided to check out Modelinia for fashion and beauty advice to add some glamour to my look.Modelinia is rich in video content from the sources themselves. The Beauty Secrets features first person interviews with makeup and skincare tips for every look, from punk rocker Agyness Deyn to girl next door Miranda Kerr. The Fashion

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-29059812352495843552009-06-25T11:56:00.000-04:002009-06-25T12:25:21.985-04:00

According to a recently released Harris Interactive study, lesbians use social networks with greater frequency than gay men or the heterosexual population (note: the study did not separate heterosexual men and women, only providing the combined results.) In a nationwide survey of 3000 US adults, 65% of self identified lesbians were members of Facebook, compared to 50% of gay men and 46% of

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-24572235059526920592009-06-23T08:29:00.000-04:002009-06-23T08:40:42.060-04:00

While in Argentina, I met with the founder of YoQueVos. YoQueVos (which translates to "If I were you") is an email newsletter in the Daily Candy style targeting young, educated women in the greater Buenos Aires area.According to their media kit, receiving a YoQueVos update "is like receiving a tip, a piece of advice from a friend who is fun and spontaneous but also educated and aware of the

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-37234691066980158512009-06-18T14:19:00.000-04:002009-06-18T14:27:44.708-04:00

The top woman's magazine Cosmopolitan pushed live their new website redesign today. Among the highlights are more articles, easier access to video content and games, and a greater focus on the community- message boards, user profiles, and Cosmo Confidential, an anonymous question and answer section. Check it out here.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-31599568408414787162009-06-17T14:20:00.000-04:002009-06-17T14:40:17.674-04:00

According to recently released eMarketer statistics, over 34 million US mothers go online at least once a month. That number is expected to reach 36.1 million by 2013. And although 45% of online moms use the Internet to shop for their children, they also go online to shop for themselves (44%), plan trips (39%), and research products (49%), among other activities.“Moms visit parenting and family

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-31568907932918791702009-06-10T17:32:00.000-04:002009-06-10T17:55:21.381-04:00

StyleFeeder offers personalized shopping recommendations to over 1.5 million users each month. The site was created for fashion-conscious shoppers interested in hearing about new products. StyleFeeder connects users to emerging trends, not only in the clothing and accessories categories, but also electronics, books, music, even sports and pets. According to InStyle Magazine, “If you just bought

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-41398137111100251232009-06-05T11:21:00.000-04:002009-06-05T11:38:58.004-04:00

eMarketer released results today from their 2009 Social Media Study, which found that "women are turning to all sorts of social media for fun, entertainment, community and connection." According to the study, 75% of women participated in social networking and 55% used (read, posted to, or published) blogs. The 55% of blog users attributed to nearly 23 million women who read blogs, 12 million who

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-83346116847155735912009-06-01T23:41:00.000-04:002009-06-02T00:17:23.123-04:00

Girl Ambition is the latest in a slew of virtual worlds targeting tween girls. But unlike Est. Today or Disney´s Pixie Hollow, Girl Ambition aims to do more than just entertain tweens. It offers a safe, parent-monitored community that teaches girls Internet safety and promotes self-esteem, philanthropy, and creativity.Girl Ambition packs a variety of activities for its users. Like their

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-15894776428366605902009-05-18T16:30:00.000-04:002009-05-18T16:33:43.441-04:00

In a recent interview about new trends in the blogosphere, the General Manager of Six Apart Media, David Tokheim, discussed the rise of mommy bloggers:Mr. Tokheim: We’re seeing a lot more women blogging, a lot of mommy bloggers. They have a different dynamic than what we’ve seen from tech bloggers in that most of the moms have multiple blogs. They work with different networks like BlogHer, as

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-87985755282126774392009-05-12T10:36:00.000-04:002009-05-12T10:54:08.507-04:00

Bravo hosted the "Ultimate Virtual Viewing Party" last week for the season finale of the Real Housewives of New York. The "party" was in essence a social media blitz combining Twitter, Facebook, and mobile chat. Social media blog Mashable posted the results yesterday, confirming Bravo's efforts were a success.Some of the highlights:1. 2,089 total tweets mentioning “bravotv” on May 5th, and 2,906

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-34597671457642254522009-05-07T19:04:00.001-04:002009-05-07T19:43:26.972-04:00

I am on vacation in Argentina and have been exploring how women here are using the Internet. As can be found everywhere, Facebook is popular, iPhones can be seen on the streets of Buenos Aires, and, according to an article in yesterday´s Clarín newspaper, Argentinian women are utilizing ecommerce.According to the Argentine Chamber of Electronic Business (CACE), approximately 49% of ecommerce

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-65951819002855539292009-04-27T11:14:00.000-04:002009-04-27T11:37:39.226-04:00

Recent Nielsen Games data released by eMarketer shows reveals that women are catching up to men in both the PC and console gaming arenas.According to the report, the largest percentage of any group were women ages 25 to 54, who comprise 29% of all PC game players. Women ages 55 and up were 17% of the market, who spent the second-highest number of minutes playing. They were also the third-largest

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-87024499567580488282009-04-22T10:51:00.001-04:002009-04-22T11:44:58.305-04:00

In honor of Earth Day, below are some great green sites for women:Feelgood Style is a fashion and beauty blog focusing on sustainable and eco-friendly products. The site provides deals, tips, and information about upscale fashion and beauty products.Eco-Office Gals has green tips, news, product reviews and giveaways to promoting green living, both at home and in the workplace.Care2 offers green

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com2tag:blogger.com,1999:blog-9080028456281284524.post-41651070661294505872009-04-07T18:05:00.000-04:002009-04-07T18:20:30.119-04:00

EMarketer recently released a report in conjunction with IPC Media about the online activities of women in the UK. According to the report, 74% of UK female Internet users went online on a daily basis in 2008, up from 71% in 2007. Women logged on more during the week but spent more time online during the weekends, spending an average of 20 more minutes per session.The most popular activity among

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-10436604302785006742009-04-06T10:04:00.000-04:002009-04-06T10:40:07.440-04:00

Wedding planning has always been a group activity- mothers, sisters, and bridesmaids have traditionally chipped in with their advice and opinions. Nowadays, wedding planning is more social than ever, thanks to the slew of Facebook applications targeting brides-to-be.Weddingbook, which was acquired by The Knot several months ago, provides a full suite of functions for women planning their wedding.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-18124284420199532772009-03-26T14:53:00.000-04:002009-03-26T15:08:51.416-04:00

A recent eMarketer report revealed the site features and functions retailers planned to add to their sites. A variety of social media functions made the list, including plans to build communities, add customer ratings and reviews, and even blogs. The most popular social media function on the retailers' list, however, was personalized product recommendations.Peer recommendations are common on

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-12235632523394093642009-03-25T11:23:00.000-04:002009-03-25T11:51:12.128-04:00

The Cradle is both a community and resource for women who are trying to conceive, pregnant, or recently had a baby. The site is filled with expert advice, useful tools and features, and an active community where women can discuss anything from epidurals to celeb baby gossip.Although there are many sites who focus on pregnant and new moms, The Cradle is unique in its modern, straightforward

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-81472417876053481672009-03-16T13:56:00.000-04:002009-03-16T14:56:42.528-04:00

BurdaStyle, an online sewing community, makes sewing fun (and easy.) The site offers hundreds of copyright-free patterns, from cocktail dresses to bras. The patterns range from traditional to trendy, and budding designers can showcase their creations, as well as search for inspiration. The BurdaStyle blog features member interviews, style tips, and even suggested patterns that coincide with

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-31691829303994145322009-02-26T12:27:00.001-05:002009-02-26T12:40:44.461-05:00

HerFabLife is a community that focuses on sharing "fab finds" in areas such as fashion and beauty, restaurants and bars, events, stores, and living (spas, fitness, etc.). There is even a "For Him" section where women can post items they've bought for the men in their life.The minimalist look of the site makes it interesting and easy to navigate. Within the site, users can look for interesting

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-72744439910666477892009-02-20T15:41:00.000-05:002009-02-20T17:29:26.512-05:00

CityMommy is a social network for moms based on location. It connects urban mothers in Los Angeles, Portland, North New Jersey, San Francisco, San Diego, Miami, Central Coast California, North Alabama, Jacksonville, Northeast PA, Chicago, Atlanta, NY, Boston, Long Island, Southern NH, South Florida, Wichita, Houston, Salt Lake City, San Antonio, and, most recently, Palm Springs.City Mommy offers

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-14386526722421446522009-02-18T16:28:00.000-05:002009-02-18T16:57:42.800-05:00

Polyvore, the social shopping site where users mix and match items to create collages (dubbed "sets"), celebrated its second birthday last week. Polyvore certainly has a lot to celebrate. In the past year, the site grew from about 500,000 unique visitors per month to 2.5 million unique visitors per month, an increase of 400%. They also crossed the 100 million monthly page views mark a few weeks

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-816130729766376892009-02-15T11:12:00.000-05:002009-02-15T11:13:33.163-05:00

I recently wrote a guest post for Mashable, "How To: Attract and Engage Social Media Moms. Check it out here.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-53958259031713841422009-02-10T09:32:00.000-05:002009-02-10T09:59:53.827-05:00

Cafe Mom and Razorfish recently released a Digital Mom report offering extensive data and advice about moms' usage of emerging technologies and social networks.Some interesting findings:"More digital moms today interact with social networks (65%) and SMS (56%) than with news sites (51%), and just as many can be found gaming online or via a gaming console (52%). These findings demonstrate just how

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com2tag:blogger.com,1999:blog-9080028456281284524.post-54467299011332564452009-02-02T10:42:00.000-05:002009-02-02T10:53:47.217-05:00

Although a projected 18.6 million women online in 2008, according to eMarketer, 19.5 million males were online, resulting in a 51.1 % male bias in the Internet population. Fortunately, that bias is expected to decrease to 50.5% by 2013. The narrowing gap is attributed mainly to the anticipated increase in Internet usage by women 55 and older.

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-59731565561196649982009-01-31T15:14:00.000-05:002009-01-31T15:50:07.505-05:00

Shopflick is an online video‐shopping marketplace where shoppers can discover new independent products and the stories behind them. Designers, boutiques, merchants, small manufacturers, artists and personalities can all create closer connections with shoppers and increase sales through video. Since its launch in August 2008, Shopflick has garnered attention for its ability to combine two

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-20042955626810344962009-01-23T09:22:00.000-05:002009-01-23T09:29:31.154-05:00

Retailer American Apparel recently partnered with fashion blog social network Chictopia to launch a new ad campaign featuring members of Chictopia.com modeling American Apparel clothes. It is the first time a major brand has used fashion network blogs to discover models. The campaigns will run on Chictopia's website as well as the girls' individual fashion blogs which independently receive

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-14583627855723772222009-01-22T06:14:00.000-05:002009-01-22T06:25:20.460-05:00

Motivational speaker and career coach Gabrielle Bernstein recently founded HerFuture, a Ning-powered social network that connects women looking for mentors with women looking to mentor.“Many young women don’tknow how to ask for a mentor or where to find one," says Bernstein,herself a young entrepreneur who started two businesses at the age of 22."This site provides a solution for typical

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-37930143511890252202009-01-14T09:42:00.000-05:002009-01-19T13:10:11.883-05:00

Emarketer recently reported that, in a study conducted by The Knot, engaged and recently married couples were making changes to their wedding registries, with affordable retailers and online shopping now in the spotlight. 44% of the 12,398 adults surveyed reported that the affordability of items is “extremely important” when selecting a registry store. 27% consider it “somewhat important.”

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-84081964219306302082009-01-08T03:39:00.001-05:002009-01-08T03:44:15.437-05:00

Est. Today is the latest virtual world targeted towards tween girls. The site was conceived by a husband and wife team that wanted to create an online fashion studio for their 12 year old daughter, and allows budding fashionistas to create, showcase, and purchase clothing and accessories designed by one another. The site provides three distinct offerings, each centered around fashion.The

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com0tag:blogger.com,1999:blog-9080028456281284524.post-62953498491879857902008-12-15T16:54:00.000-05:002008-12-15T17:04:38.358-05:00

A recent eMarketer report of a SheSpeaks survey revealed that more than 40% of women in their fourties had a social networking profile. Out of all the women surveyed, 46% used social networks.Aliza Freud, CEO of SheSpeaks, commented in a statement, “40-somethings are active users and members of online social networks. These women have started to use the Web and social networks in ways that mirror

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1tag:blogger.com,1999:blog-9080028456281284524.post-67390337716221387432008-12-10T07:13:00.000-05:002008-12-10T07:14:34.684-05:00

After creating a laundry list of geeky Gmail add-ons (such as Mail Goggles, which requires users to answer math problems before enabling them to send out emails late at night on weekends- thereby preventing “drunken mailing”), Gmail finally offers a useful tool for women on the go. The Gmail Task List appears under Labs in the Settings section. Enabling Tasks creates a link under Contacts. Users

Noa Gafnihttp://www.blogger.com/profile/03070143427712018258noreply@blogger.com1