Emarketer recently reported that, in a study conducted by The Knot, engaged and recently married couples were making changes to their wedding registries, with affordable retailers and online shopping now in the spotlight. 44% of the 12,398 adults surveyed reported that the affordability of items is “extremely important” when selecting a registry store. 27% consider it “somewhat important.” Affordable retailers, such as Target, Wal-Mart and JCPenney are a more registry popular choice among brides, with Target representing 18% of all primary bridal registries.
According to Miriam Alexander, The Knot's vice president,“Brides are looking at the whole package and making some decisions. They’re becoming more savvy, interviewing service providers and negotiating.” The recent economic pressure is causing brides to conduct more research online while planning their wedding registries, with the Internet now ranked higher than friends and family as "very influential" in brides' planning.
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