According to the Argentine Chamber of Electronic Business (CACE), approximately 49% of ecommerce shoppers are women. Female online shoppers have been frequenting sites that have made daily routines easier. Women commonly use the Internet to purchase supermarket items; many of the major supermarkets have online shopping cart systems with direct home delivery.
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According to the Clarín article, the profile of the typical female ecommerce shopper has shifted in the past year. A year ago, the average online shopper in Argentina was an affluent Internet veteran with typically four years Web usage. But this has changed, explains Marcos Pueyrredón, a member of the CACE. He adds: "The most important change is that women are beginning to weigh in on online consumption and are incorporating it as a shopping channel."
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