Thursday, March 18, 2010

Viv Mag Creates Interactive Spread for iPad

Viv Magazine, a digital magazine aimed primarily at women, recently released a demo of their interactive cover. The demo, a collaboration with VIV, visual artists Cory Strassburger and Ming Hsuing, and Alexx Henry Photography, explores the potential that the iPad, smart phones, and tablets provide for publishers. According to Andrew Gant, the Studio Manager for Alexx Henry Photography, these new outlets are unique because "as photographers, we can put motion into print where we weren't able to before."

VIV's demo includes a "living cover" and 40's style presentation of a feature article, bringing an element of movement to VIV's content. "It's really exciting because we're going to be able to capture the energy of a still-life fashion shoot with the motion of a blockbuster," says Angela Giglia, Photo Editor for VIV.

For more information on VIV's demo, check out the behind the scenes video below:

VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.