Monday, May 18, 2009

Mommy Bloggers Mentioned in "New Blog Trends" Interview

In a recent interview about new trends in the blogosphere, the General Manager of Six Apart Media, David Tokheim, discussed the rise of mommy bloggers:

Mr. Tokheim: We’re seeing a lot more women blogging, a lot of mommy bloggers. They have a different dynamic than what we’ve seen from tech bloggers in that most of the moms have multiple blogs. They work with different networks like BlogHer, as well as Six Apart Media. And there’s a very strong community around what they’re doing.

eMarketer: What do you think is driving the spike in mommy blogging?

Mr. Tokheim: Two things: I think it’s awareness, or word-of-mouth, and blogging platforms have become easier to use.

For the full interview transcript, check out the eMarketer article here.

Tuesday, May 12, 2009

Bravo Creates Social Media Success with Virtual Viewing Party

Bravo hosted the "Ultimate Virtual Viewing Party" last week for the season finale of the Real Housewives of New York. The "party" was in essence a social media blitz combining Twitter, Facebook, and mobile chat. Social media blog Mashable posted the results yesterday, confirming Bravo's efforts were a success.

Some of the highlights:

1. 2,089 total tweets mentioning “bravotv” on May 5th, and 2,906 total tweets from the 4th - 6th

2. BravoTV increased their follower count 121.18% (from 3,111 to 6,641) during the course of the campaign

3. The percentage of news stories mentioning “bravotv” jumped 15% during the period, with coverage now up 55%

4. page views for the finale exceeded 1 million and were 159% higher than normal, with 47% more video streams than the previous episode

5. The Real Housewives of New York site accounted for 66% of all traffic on finale day

6. 40% of viewers participated via Sign in with Twitter

The statistics reveal, how, if done correctly, a social media campaign can not only generate buzz on sites like Twitter, but also bring the traffic back full circle to the content provider's website. I look forward to seeing what Bravo will do next.

Thursday, May 7, 2009

Argentinian Women Shop Online to Facilitate Daily Life

I am on vacation in Argentina and have been exploring how women here are using the Internet. As can be found everywhere, Facebook is popular, iPhones can be seen on the streets of Buenos Aires, and, according to an article in yesterday´s Clarín newspaper, Argentinian women are utilizing ecommerce.

According to the Argentine Chamber of Electronic Business (CACE), approximately 49% of ecommerce shoppers are women. Female online shoppers have been frequenting sites that have made daily routines easier. Women commonly use the Internet to purchase supermarket items; many of the major supermarkets have online shopping cart systems with direct home delivery.

According to the Clarín article, the profile of the typical female ecommerce shopper has shifted in the past year. A year ago, the average online shopper in Argentina was an affluent Internet veteran with typically four years Web usage. But this has changed, explains Marcos Pueyrredón, a member of the CACE. He adds: "The most important change is that women are beginning to weigh in on online consumption and are incorporating it as a shopping channel."