Wednesday, August 5, 2009

More Women than Men Use Social Networks

A recent report from TNS and The Conference Board revealed that women are more social on and offline than their male counterparts. According to the survey, almost half (48%) of the female respondents visited social networking sites, compared with 37.6% of men. This is the second year in a row that approximately 10% more women than men reported visiting social networks. 43% of all respondents (US Internet users) visited social networking sites, up 16% from the year before.

Not only did the amount of users increase, but also the amount of time spent on social networks. The majority of respondents visited social networking sites at least once per day. Users were most likely to visit social networks in a family area at home, followed by in a private area at home, at work and by using mobile devices. The most popular social networking sites, as expected, were Facebook, MySpace, LinkedIn and Twitter, respectively.

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