Monday, August 31, 2009

More Women than Men Use Twitter

Social media analytics provider Sysomos recently released a report on Twitter entitled “An In-Depth Look Inside the Twitter World." The report revealed some interesting, and surprising, data about the microblogging site.

Twitter has seen impressive growth this past year. According to the report, 72.5% of all users joined Twitter between January and May of this year. 53% are women, and 81% are under 30 years old.

And although it seems like most Twitter users are constantly microblogging, approximately 85% of users are a silent majority, updating 0 times each day. 6.48% tweet daily and 2.8% update twice a day. The percentage of users tweeting 3, 4, 5, etc. times a day continues to decrease until 9 daily updates, with only 0.18% updating. However, over 1% of the Twitter population tweets 10 or more timex per day. That essentially equates to 75% of all Twitter activity coming from just 5% of users.

Similarly, 92.4% of users follow less than 100 people, and 93.68% are followed by 1-100 individuals. One's "audience" impacts a person's activity. According to the Sysomos report, the average number of daily updates rises from three to six among users with more than 1,000 followers. However, that increase impacts a tiny percentage of Twitter users, with 0.68% reaching the thousand-follower mark.

Unsurprisingly, marketers on Twitter are more active. They are more likely to update than the average Twitter user, with 35% posting at least daily. Also, 15% of marketers follow more than 2,000 people.

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