Twitter has seen impressive growth this past year. According to the report, 72.5% of all users joined Twitter between January and May of this year. 53% are women, and 81% are under 30 years old.
And although it seems like most Twitter users are constantly microblogging, approximately 85% of users are a silent majority, updating 0 times each day. 6.48% tweet daily and 2.8% update twice a day. The percentage of users tweeting 3, 4, 5, etc. times a day continues to decrease until 9 daily updates, with only 0.18% updating. However, over 1% of the Twitter population tweets 10 or more timex per day. That essentially equates to 75% of all Twitter activity coming from just 5% of users.
Similarly, 92.4% of users follow less than 100 people, and 93.68% are followed by 1-100 individuals. One's "audience" impacts a person's activity. According to the Sysomos report, the average number of daily updates rises from three to six among users with more than 1,000 followers. However, that increase impacts a tiny percentage of Twitter users, with 0.68% reaching the thousand-follower mark.
Unsurprisingly, marketers on Twitter are more active. They are more likely to update than the average Twitter user, with 35% posting at least daily. Also, 15% of marketers follow more than 2,000 people.