According to the Financial Times, luxury brand Burberry is planning to launch a social networking website next month. The site, Artofthetrench.com, will primarily feature users who send in pictures of themselves wearing or using Burberry.
Angela Ahrendts, Burberry's chief executive, said about the site: “These might not even be customers yet. Or they may be a customer for a bottle of fragrance or for eyewear. But these are the customers who need the brand experience, who need to feel the brand. That word-of-mouth spreads through their social networks and continues to be a positive conversation [about Burberry] . . . that is so powerful.”
Artofthetrench is just one of the social media initiatives Burberry is planning. Their Facebook page has over 670,000 fans, and provides frequently updated photo and video footage. Burberry also has Twitter and YouTube pages, and will be live streaming their Spring/Summer 2010 Prorsum womenswear show tomorrow, September 22nd, at 6:30 PM London time. Check out a video below interviewing Harry Potter star and Burberry model Emma Watson.