Friday, September 11, 2009

Q&A with Jessie Weiss from Fashion Blog Les Mads

As part of my blogger interview series, I connected with Jessie Weiss, one of the founders of the Germany-based fashion blog Les Mads. Les Mads is published in both English and German, and is highly regarded as one of Europe's top fashion blogs.
What is unique about fashion in Germany? Is there a difference German and other European style bloggers?
Well actually Germany is a bit slower when it comes to trends, it's a bit conservative. You need your time to get accepted ;) Syle bloggers are still a bit shy to push their own individuality but I think we do in a good way.

What upcoming trend do you think will be hot in a year?
Trend in one year - well, let me wait and see the upcoming shows this september ;) Fashion is so fast, trends get adopted in a second... nevertheless I'd say the 90's will celebrate a big comeback because the 80's phase is almost over and we need something new.
Is there a unique German style? Can style be unique by one country or has it become more or less all the same all around the world?
Well I think we dont have a particular style here like all the Swedish style bloggers. Berlin is the only city in Germany where people look like they're from all around the world, which of course comes from street style blogs.

Do you have a fashion icon?
I think Chloe Sevigny's style is great. I have no idea what it is, but she can throw on everything and it looks good!

What is the future of blogging?
More influence, more opportunities to become part of the fashion scene which was more less private a few years back.

*Special thanks to Anne Koophamel

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