Sunday, October 25, 2009

Latest Facebook Stats: 57% of Users are Women

Industry blog Inside Facebook recently released the August 2009 statistics for the #1 social networking site. According to Nielsen, Facebook's had than 87 million US visitors during the month of June, compared with less than 63 million US MySpace visitors that month. Women continue to take the lead on Facebook as 45.4 million women make up 57% of the site's visitors.

As Facebook continues to grow, however, its demographics keep shifting. Although more women use Facebook than men, men have made up the majority of audience growth. In August 2009 , the highest growth category was males ages 13 to 17, whose numbers increased by 14.5%, followed by men ages 45 to 54, rising 12.8%. Among women, the highest growth was in the 45 to 54 and 55 to 65 age ranges, which were up 11.8% and 11%, respectively.

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