A recent eMarketer report revealed that women in the United Kingdom are more likely to have a social networking site profile than men. A study by the UK Office of Communications found that 42% of women had social networking profiles in 2009, compared to only 34% of men. The change is particularly drastic compared to 2007, when women and men were almost equal, at 22% and 21%, respectively. This is exciting news for the UK, where few women are online (79%) than men (84%). According to Karin von Adams, author of the eMarketer report, "Social networks are a primary channel for women online...According to data from Universal McCann, women's top activities on social networks in 2009 included managing their own profile."
Indeed, content creation is the only online activity where women surpass men. The same UK Office of Communications study that, in a list of nine disparate activities, content creation was the only one where women (36%) were more likely to participate than men (28%).