Sunday, November 30, 2008

Coolspotters Connects Pop Culture’s People, Places, and Things

A community for pop culture junkies, Coolspotters shows users the latest celebrity products, places, and brands. Clicking on the iPhone, for example, shows related celebrities (Britney Spears, Samantha Ronson), entertainment (Sex & the City), products (MacBook pro), events, brands, books, and art. Users can become a fan of the product, add a new associated item, upload photos or videos, and even add the product to a list. The site also works in reverse, allowing users to see the products used, clothes worn, and places frequented individual celebrities.

Gossip blogs, magazines, and TV shows have been identifying stars’ fashion, cars, and product choices for years. However, there are very few places on the web that aggregate that information. Coolspotters offers a unique concept- searching for products by the celebrities who are using them and vice versa- and they do it all with user-generated content.

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