Thursday, January 8, 2009

Est. Today: Virtual Design Studio for Tweens

Est. Today is the latest virtual world targeted towards tween girls. The site was conceived by a husband and wife team that wanted to create an online fashion studio for their 12 year old daughter, and allows budding fashionistas to create, showcase, and purchase clothing and accessories designed by one another. The site provides three distinct offerings, each centered around fashion.

The community component is a virtual showroom, where users have avatars, chat, watch videos, answer polls, try on clothes, and shop for virtual items. The community section also offers a design contest, where tweens can vote on the winning design for a tee shirt. Finalists are displayed in the virtual showroom, and the winning design receives a $200 spending spree. The design studio is a fun, drag and drop tool with enough options to keep tween girls busy. Users can select backgrounds, designs, and accents, and logos. The designs can be saved and incorporated into a user’s virtual closet and even be put into production as a real clothing item. The site also offers a ready to wear shopping section where users can put buy stylish, age appropriate clothing.

Est. Today is a fun, engaging site that will catch the eye of tween girls who have outgrown more juvenile sites such as Webkins and Pixie Hollow, and may even be able compete with the successful tween fashion virtual world Stardoll.

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