EMarketer recently released a report in conjunction with IPC Media about the online activities of women in the UK. According to the report, 74% of UK female Internet users went online on a daily basis in 2008, up from 71% in 2007. Women logged on more during the week but spent more time online during the weekends, spending an average of 20 more minutes per session.
The most popular activity among the women surveyed was shopping. 97% of respondents researched products online, and 92% purchased items online. Social networking sites were also ranked as a highly popular activity. 66% of respondents have visited Facebook and 41% have visited MySpace. The table below highlights the 2008 worldwide growth of Facebook, and its negative impact on other social networks, including MySpace and Bebo, which previously boasted a strong UK presence.