Women can also increasingly be found playing console games, including the Microsoft Xbox 360, Nintendo Wii, and Sony PlayStation 3. Women ages 25 and older tended to be more faithful to their consoles than men of the same age.
Monday, April 27, 2009
Who's Got Game? Apparently, Women
Recent Nielsen Games data released by eMarketer shows reveals that women are catching up to men in both the PC and console gaming arenas.
According to the report, the largest percentage of any group were women ages 25 to 54, who comprise 29% of all PC game players. Women ages 55 and up were 17% of the market, who spent the second-highest number of minutes playing. They were also the third-largest group, behind men 25 to 54. And although many of the top 10 PC games played by women come prepackaged with their computers, online and downloadable games (such as World of Warcraft and PictureKa! Museum Mayhem) made up about half the list.