Tuesday, May 12, 2009

Bravo Creates Social Media Success with Virtual Viewing Party

Bravo hosted the "Ultimate Virtual Viewing Party" last week for the season finale of the Real Housewives of New York. The "party" was in essence a social media blitz combining Twitter, Facebook, and mobile chat. Social media blog Mashable posted the results yesterday, confirming Bravo's efforts were a success.

Some of the highlights:

1. 2,089 total tweets mentioning “bravotv” on May 5th, and 2,906 total tweets from the 4th - 6th

2. BravoTV increased their follower count 121.18% (from 3,111 to 6,641) during the course of the campaign

3. The percentage of news stories mentioning “bravotv” jumped 15% during the period, with coverage now up 55%

4. BravoTV.com page views for the finale exceeded 1 million and were 159% higher than normal, with 47% more video streams than the previous episode

5. The Real Housewives of New York site accounted for 66% of all BravoTV.com traffic on finale day

6. 40% of viewers participated via Sign in with Twitter

The statistics reveal, how, if done correctly, a social media campaign can not only generate buzz on sites like Twitter, but also bring the traffic back full circle to the content provider's website. I look forward to seeing what Bravo will do next.

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