Thursday, June 25, 2009

Lesbians and Social Media

According to a recently released Harris Interactive study, lesbians use social networks with greater frequency than gay men or the heterosexual population (note: the study did not separate heterosexual men and women, only providing the combined results.) In a nationwide survey of 3000 US adults, 65% of self identified lesbians were members of Facebook, compared to 50% of gay men and 46% of heterosexuals. Over half (55%) of the gays and lesbians surveyed read blogs, as compared to 38% of heterosexuals. Also, 20% of gays and lesbians use Twitter, as compared to 12% of heterosexuals.

Despite their high level of involvement, there is room left for growth. Although more lesbians than gays are members of social networking sites, more gays (66%) than lesbians (60%) visit social networking sites at least weekly. And both gays and lesbians reported higher levels of dissatisfaction with the ads on social networks than heterosexuals.

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