Monday, June 1, 2009

Girl Ambition Promotes Tweens' Self Esteem Online

Girl Ambition is the latest in a slew of virtual worlds targeting tween girls. But unlike Est. Today or Disney´s Pixie Hollow, Girl Ambition aims to do more than just entertain tweens. It offers a safe, parent-monitored community that teaches girls Internet safety and promotes self-esteem, philanthropy, and creativity.

Girl Ambition packs a variety of activities for its users. Like their competitors, the site offers games, IM, shopping, and caring for virtual pets. Girl Ambition also provides entertaining, age-appropriate content. They have a magazine and video content, as well as quizzes and craft ideas. Girls are encouraged to submit their own videos and craft ideas, and the sites seamlessly weaves in self-esteem building activities (such as creating a list of people they can depend on) with tips for creating homemade flower cards.

Additionally, there is a robust section for parents (both moms and dads.) The Parents´section offers information on cyber-safety, Internet bullying, self-esteem building activities, and hot tween topics. Parents also have extensive control of their daughters' use of the site, including their buddy list and emails. The site was started by three working moms, so the information for parents is on-target with the questions that many parents of tweens are asking.

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