While in Argentina, I met with the founder of YoQueVos. YoQueVos (which translates to "If I were you") is an email newsletter in the Daily Candy style targeting young, educated women in the greater Buenos Aires area.
According to their media kit, receiving a YoQueVos update "is like receiving a tip, a piece of advice from a friend who is fun and spontaneous but also educated and aware of the latest trends: She knows about art galleries and this season's shoe trends. Practical and entertaining at the same time, our notes capture the interest and confidence of our readers, using the 'send to your friends' link to promote viral marketing.
And it works. Since their launch in late 2008, YoQueVos has averaged 100 new subcribers per day, amassing a list of over 8000 women in a matter of months. 87% of their subscribers fall into their target market of women between 20 and 35 years old. Clearly, their engaging and informative email updates have garnered the interest of Gen Y Porteñas. YoQueVos is planning to expand their reach with an website redesign and live events.