Monday, June 7, 2010

Waze Wants Women: Contest Offers Free iPad

Waze is a smartphone application that provides FREE crowdsourced GPS navigation for the consumer, including voice-guided turn-by-turn directions. Users can send live road reports to other users, tweet from the road, share pictures of hazards to let people know why there is a hold up, chat with other drivers, and check in to Foursquare and other location based apps.

Alli Magidsohn, Waze's MarcComm Director, contacted me about a promotion they are holding to attract more women. According to Magidsohn, "We’re a technology start up that loves our users, but there's a small problem – they’re almost all boys!...We’ve been asking ourselves about where all the waze* girlpower is for a while now, and today we’ve finally decided to take action: If you’re a girl gadget geek who loves getting involved in trendsetting technology projects, then waze wants you. We’re looking for ladies to become wazers and to start contributing to the driving communities in their areas. And as a small incentive to help attract more female attention to our app, we’re giving away an iPad to a randomly selected wazerette on June 17."

How to make yourself eligible to win an iPad:

1- Retweet this message on Twitter: Ladies: Help bring girlpower to waze’s free social GPS app for your chance to win a shiny new iPad! Details here:
2 - Download waze, if you haven’t already. Make sure to register your email address in the registration process, or in yours settings, so we’ll be able to contact you, should you be the lucky winner!
3- Post one ‘chit chat’ on the waze map with the message “Girlpower!” Note that to send a ‘chit chat’, all you have to do is to click the ‘report’ button, click the purple and blue ‘chit chat’ icon, type your message, and then click send.

*Please note that the contest is open to women only.
** Webutantes is not affiliated with Waze, will have no part in the selection process, and did not receive any financial compensation for this post.

1 comment:

The Librarians said...

I'd be happy to try Waze, and I'd love the chance to win an iPad, but I seriously balk at retweeting their chosen language - it's not the way I talk or think, and I find it a wee bit demeaning.