FavRav, which launched on Monday, lets consumers find quality, trusted referrals from the people they already know. The Facebook-enabled site displays recommendations for nearby service-oriented small businesses, but only displays results from people in that user's existing network. A user's recommendation also display in their Facebook wall, providing new users with incentive to discover the site and create recommendations of their own.The result, hopes FavRav, will be a recommendations engine with more meaningful results to consumers and will convert to new customers for businesses.
"If you're looking for a recommendation on a great 'date night' restaurant or local bar, you can use the other myriad of referral/recommendation sites like Yelp or Citysearch," said Bill Manos, co-founder, FavRav. "We're really the place people come when you need a trusted referral from friends on important decisions like your first child's pediatrician, a realtor for your next home purchase or an insurance agent to help you protect your family."
FavRav also provides small business accounts, targeting small business owners who rely primarily on referrals, and who want to promote themselves in a more engaging way via social media. FavRav enables business accounts to provide discounts and special offers underneath customer testimonials, both on FavRav and on Facebook They also provide real-time analytics on their referrals."With FavRav, companies setup quickly, engage customers to refer them and end up with more serious inquiries as a result. It's hassle-free and lets them focus on their business," says Manos.
For more information on FavRav, check out the demo video below: