Saturday, October 11, 2008

It's a Woman's Web

Thank you for checking out Webutantes, a blog chronicling Web 2.0/3.0 updates and new media targeting women. I’m starting this blog because, although there are many successful blogs covering social media and start-ups, I have not seen any major blogs covering the women’s consumer Internet angle, which is both my passion and area of expertise.

Why women? According to the Pew Internet & American Life Project, 74% of adult women in the United States use the Internet, and 71 million European women are online (Forrester Research). EMarketer reports that more women than men are currently online, and projects that the trend will continue through 2011. In addition to their overall online presence, women are more likely than men to use email, receive photos online, play games alone, and enter sweepstakes (Forrester Research).

Teen girls outperform boys in the social media realm: There are nearly twice as many teen girl bloggers as boy bloggers and they are far more likely than boys to post photos online. 70% of teen girls ages 15-17 are members of online social networks, outperforming boys of the same age (Pew Internet). In the realm of purchasing power, women account for 85% of consumer purchases and represent the majority of the online shopping market (She-conomy).

One of the things that make blogs such a unique and innovative medium is the community aspect. As such, I look forward to hearing your comments and welcome your suggestions for how to improve the blog, topics you’d like to see me cover, and anything else you’d like to let me know. Please feel free to contact me at gafninoa at gmail dot com.

Come back soon to check out news, interviews, and tips for targeting the female demographic… because it’s a woman’s web after all.

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