Monday, February 2, 2009

Senior Women Help Narrow UK Online Gender Gap

Although a projected 18.6 million women online in 2008, according to eMarketer, 19.5 million males were online, resulting in a 51.1 % male bias in the Internet population. Fortunately, that bias is expected to decrease to 50.5% by 2013. The narrowing gap is attributed mainly to the anticipated increase in Internet usage by women 55 and older.

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