Friday, July 17, 2009

Boys and Girls Almost Evenly Split in Online Usage

A recently released Nielson Online NetView report reveals that, among US children ages 2-11, Internet usage is practically equal. Since 2004, the breakdown of male versus female US Internet users has been almost evenly split. Over the past five years, time children spent on a PC also increased, by 63%. Boys have been spending more time on a computer than girls, but girls view more Webpages.

Similar activity can be seen with online video viewing. More girls than boys watch online video (5.2 million vs. 5.1, respectively.) However, boys account for the majority of streams and clock more viewing time than females.

The top online brand for girls is, unsurprisingly, Barbie.

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