Why Women Use Twitter (And With Whom They Interact)

Consumer Internet Barometer from TNS and The Conference Board recently surveyed adults in the US to answer the question: "Why tweet?"

According to their results, women use Twitter primarily for social purposes. 48.4% use the service to keep in touch with friends and 29.4% to update their status. Although men also listed keeping in touch with friends as their primary goal, they were more interested in using Twitter to find news 30.7% than updating their status.

Women are more likely to use Twitter to communicate with people they know. 73.6% of female respondents interact with friends and 36.4% with family (as opposed to 59.6% and 23.3% of men, respectively.) Men and women were reported as connecting with TV shows, co-workers, brands, and journalists almost equally. However, women were more likely to interact with celebrities while men were more likely to connect with bloggers.