Tuesday, July 28, 2009

Why Women Use Twitter (And With Whom They Interact)

Consumer Internet Barometer from TNS and The Conference Board recently surveyed adults in the US to answer the question: "Why tweet?"

According to their results, women use Twitter primarily for social purposes. 48.4% use the service to keep in touch with friends and 29.4% to update their status. Although men also listed keeping in touch with friends as their primary goal, they were more interested in using Twitter to find news 30.7% than updating their status.

Women are more likely to use Twitter to communicate with people they know. 73.6% of female respondents interact with friends and 36.4% with family (as opposed to 59.6% and 23.3% of men, respectively.) Men and women were reported as connecting with TV shows, co-workers, brands, and journalists almost equally. However, women were more likely to interact with celebrities while men were more likely to connect with bloggers.

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