Sunday, July 12, 2009

Seventeen Beauty Smarties

Seventeen recently elicited the help of 10 teenage beauty experts. The girls, all in their teens or early twenties, post their makeup tips on YouTube. Seventeen enlisted the girls for their Beauty Smarties series, which featured step by step tips in their August issue, as well as how-to videos on Seventeen's website. Seventeen did a great job of selecting girls who not only have varied tastes but also different ethnic backgrounds, ensuring that all readers will have makeup tips that work for them.

"The great thing about real girl experts is that they’re not afraid to experiment — they’ll try trendy new looks and products without any ulterior motives, and when they give you beauty advice you know it’s coming from a real and authentic place. I also think the similarity in age and getting advice from someone who is going through similar experiences is always a plus-- our Beauty Smarties are still living our readers’ lives," said Yesenia Almonte, Beauty Director at Seventeen magazine.

Check out their photo shoot, below:

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