Lifestyle and home entertaining guru Martha Stewart was quoted today on The Daily Beast as a Twitter fan. Stewart discusses at length her preference for Twitter over Facebook, as well as what she's seen as a better ROI for her company through Twitter.
“I just love it so much more than Facebook,” says Stewart. “First of all, you don’t have to spend any time on it, and, second of all, you reach a lot more people. And I don’t have to ‘befriend’ and do all that other dippy stuff that they do on Facebook.”
She elaborates: “I’m not knocking Facebook. We use both Facebook and Twitter [at MSO]. They’re very different tools, and I personally don’t use Facebook. I prefer Twitter as a means of mass communication—it’s the Wal-Mart of the Internet.”
The ROI for Stewart, given the time she spends on Twitter, is impressive. “With minimal effort—and I really mean it: I spend less than five minutes a day on Twitter—I have been able to garner over 1 million followers in a 4½-month period, with very few tweets, by the way,” Stewart told me. According to The Daily Beast's analysis of Tweets to followers, Stewart is twice as popular as Ashton Kutcher and three times as popular as Sean Combs. Although The Daily Beast was surprised by this relevation, I think this speaks well to both the appeal of the Martha Stewart brand and also the adoption of Twitter by the brand's audience.